Africa Service Excellence Awards 2026: The Brands Winning the Customer Experience Race
From mobile money to municipal services, this year's Africa Service Excellence Awards named the organisations setting the CX benchmark across the continent. Here are some of the standout winners making waves.
Every year, the Africa Service Excellence Awards put a number on something brands often only claim anecdotally: who is actually delivering the best customer experience on the continent. The 2026 results span telecoms, banking, healthcare, aviation, and even municipal government proof that great CX isn't confined to any one industry.
Here are some of this year's trending winners:
Safaricom - Telecommunications (Mobile)
Kenya's telecom giant continues to lead the region, with its M-Pesa ecosystem reinforcing strong, consistent customer satisfaction. Safaricom also topped the Mobile Financial Services category through M-Pesa itself.
Old Mutual - Insurance
One of South Africa's most trusted insurance brands, recognised for broad product coverage and long-standing customer confidence.
Ethiopian Airlines - Airlines
Ranked among the continent's most recognised carriers, honoured here for onboard and ground service experience.
South African Revenue Service (SARS) - Public Service Entities
Proof that great CX isn't limited to the private sector - SARS was recognised for its continued modernisation of digital filing and taxpayer support.
City of Kigali - Local Authorities
Frequently cited as the best run municipality on the continent, Kigali's win reflects strong urban service delivery and management.
DHL SA Africa - Freight, Postal and Courier Services
Recognised for its continental network reliability, cementing its place as one of the most trusted courier operators at scale.
Mukuru - Money Transfer Agency
One of Southern Africa's strongest reputed remittance brands, rated highly on transaction reliability and customer trust.
Beyond these highlights, winners were also named across banking, security services, healthcare, and insurance sectors a reminder that customer experience excellence in Africa is being built across every corner of the economy, not just the usual headline industries.
CX News Africa congratulates all of this year's Africa Service Excellence Award winners.
Stay with CX News Africa as we continue our 2026 Awards season coverage from CX Leaders to Fellows to Service Excellence. Follow us on LinkedIn for the full winner galleries.
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